Calorify is purpose-built to help users correct the caloric imbalance and make personalized recommendations to turn excess into progress.
problem
Many users rely on calorie-counting apps to maintain a deficit for weight loss but often exceed their set limits. While these apps track total intake, including “cheat meals,” they fail to offer adjustments or guidance to help users restore calorie deficit.
solution
After exceeding the daily caloric intake, the app will calculate the excess amount and adjust the daily caloric allowance for the remainder of the week to help the user restore calorie deficit.
User Research
The study was conducted using questionnaires distributed to fitness trainers, forums and Facebook groups focused on proper nutrition and calorie tracking.
User goals:
Weight Loss
Weight Maintenance
Pain Points:
Exceeding daily calorie intake
Cognitive load (data, text and graphs)
Complex use of the APP
Competitive Analysis
Counting calories (daily/weekly).
Connection to restaurants/common dishes.
Scanning a product
label/ meal/single food
item using QR.
Search for a product/
food item using
the search bar.
correction and balance.
Custom
Not Custom
Not correction and balance
Correction and balance
MVP
Must to have
Exceeding daily calorie intake
Scanning a product label/whole meal/single food item using QR
Search for a product/food item using the search bar
Counting calories on a daily and weekly level
Important
Connection to restaurants
Offering healthy alternatives in relation to restaurants + caloric calculation
Nice to have
Offering recipes after excess calories in order to help the user return to balance
escort by a nutritionist for tracking and setting personalized goals (weekly and daily)
Maya Stern
40 years old
married
Marketing Manager
Although MyFitnessPal is excellent for tracking my food intake, I often find myself exceeding the calorie limit I set for myself.
Maya leads a busy lifestyle due to her demanding job and caring for her three children. She has always been health-conscious, but her hectic schedule makes it challenging to maintain a healthy diet, manage her weight, and prevent weight gain. Determined to stay on track with her goals, Maya decided to download an app to support her efforts.
Pain Points:
Time constraints
Social events
Irresponsibility
Exceeding daily
calorie intake
Wireframes
Home Page
Search
Selection
Confirmation
Weekly Page
Daily Page
Quick Add
user flow
User Interface
During the interface design process, I addressed the main problem: exceeding daily calorie intake. Additionally, I simplified the interface to ensure it is easy for popular trainees to understand and free from overwhelming quantitative and visual data.
home page
Track your daily calorie intake, enter your meals and workouts, and identify if you’re close to going over your limit.
Search & Selection
Scan a food item or barcode, or manually search for a food item in the search bar to log your meal. Select the option that best suits your needs, remember, the blue checkmark ensures reliability!
Confirmation
Enter serving size and number to see nutritional data and confirm adding the serving to the log.
exceeding (Weekly)
you exceeding daily calorie intake? don’t worry about that, we’ll change all the goals throughout the week to get you back into Calorie deficit.
Self Reflection
Assuming the product was real, it would include guidance by a nutritionist for monitoring progress and setting personalized weekly and daily goals. Another goal is to allow beginner nutritionists to gain professional experience through the app while providing users with affordable guidance.